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Full-service Marketing Agency M/C/C Earns Multiple Awards for Creative Advertising (Centre Daily Times)
Another year of creative genius at M/C/C, another smorgasbord of awards representing the fresh ideas put into each campaign. The Dallas-based marketing, advertising, public relations and Internet marketing agency is the recent recipient of four creative honors for successful advertising and marketing campaigns produced for its various clients. At the 2008 MarCom Awards, M/C/C received two ...
Full-service Marketing Agency M/C/C Earns Multiple Awards for Creative Advertising (Business Wire via Yahoo! Finance)
DALLAS----Another year of creative genius at M/C/C, another smorgasbord of awards representing the fresh ideas put into each campaign. The Dallas-based marketing, advertising, public relations and Internet marketing agency is the recent recipient of four creative honors for successful advertising and marketing campaigns produced for its various clients.
Clear Channel Interspace Airports Advertising and DoubleTake Marketing Announce Baggage Carousel Advertising Program ... (PR Newswire via Yahoo! Finance)
Clear Channel Interspace Airports brings DoubleTake Marketing and its creative and innovative advertising medium to the Kansas City International Airport as part of their commitment to provide airports with emerging advertising technologies.
Advertising Industry May Not Recover Until 2010, Citigroup Says (Bloomberg)
Nov. 11 (Bloomberg) -- Advertising in the U.S. may not recover until 2010 if businesses wait for the economy to bounce back before boosting marketing spending, analysts at Citigroup Inc. said.
Virgin Money overhauls brand strategy (Mad.co.uk)
Virgin Money is overhauling its brand strategy in a bid to make a positive difference to financial services during an economic downturn. The new brand strategy will include the strapline ‘sheds new light’ and will be rolled out across the brand’s advertising, direct mail and online marketing.
Backe Digital-Brand-Marketing Blends Traditional Advertising with Expanded Digital Services (PR Newswire via Yahoo! Finance)
Responding to client demands for online/offline integration, Backe Communications has officially rebranded itself as Backe Digital-Brand-Marketing, , a hybrid branding company and interactive agency based in suburban Philadelphia, PA.
Majority of Small & Midsize Businesses Fail to Track Search Advertising Effectiveness Due to Complexity, Reports ... (Centre Daily Times)
The first step to profitability in search advertising is to define and measure campaign success - whether a transaction, signup, lead or page view - and then attribute a dollar value. However, over 50% of small and midsize businesses fail to properly track successes, or "conversions," resulting in wasted marketing investment and lost opportunity. This is according to a sample of over one ...
Orbville.com launches new advertising solution (eyefortravel.com)
Orbville.com, a travel search engine, has announced a new marketing solution, Orbville Ads, to target travellers in Scandinavia. This is the best way to reach a specific target group with a specific message, said Michael Blaxland, CEO of Orbville.com.
Full-service Marketing Agency M/C/C Earns Multiple Awards for Creative Advertising (wallstreet:online AG)
Another year of creative genius at M/C/C, another smorgasbord of awards representing the fresh ideas
TV advertising declines further (Financial Times)
Prices for television advertising will fall to their lowest level since 1987 as the downturn continues to hit marketing budgets, according to forecasts from Zenith Optimedia, a media agency.